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What Is AdQue?

Different Things to Different People

AdQue is an easy-to-use and affordable system that supplements and enhances traditional paper-based marketing communications with dynamic, moving images that capture attention. AdQue combines full-motion video with audio, Flash animations, moving images and up-to-date information with targeted sales messages, and delivers the finished product via the Internet or ATM network to TV monitors, plasma screens, CRTs, wireless devices; literally anything that can project an image!

Delivering sales messages through a display is certainly not new, but AdQue takes it a step further by enabling businesses to target specific messages to specific audiences at specific times ... when they are most captive within the active sales environment. AdQue's flexibility also defines the sales environment as any location with digital access to the host system. In other words, an ATM screen, a kiosk, a group of monitors throughout a facility, or any other display device can easily become an AdQue network.

AdQue provides a full range of solutions from turn-key to hands-on. AdQue includes easy-to-use message development tools and simple customization protocols, all within a seamless message management system. AdQue is all about helping organizations maximize marketing effectiveness, giving companies one more way to move audiences toward a buying decision.

From design through implementation, the experts at AdQue help clients design a communication strategy to meet business objectives. AdQue marketing strategists help clients attain the optimum mix of news, weather, sports, entertainment, trivia and marketing messages, as well as help to determine programming schedules and maximize customization opportunities.

Whether companies want the same message reaching all customers at the same time, or to tailor messages for maximum relevance by audience, market area, facility, or language, the AdQue system empowers companies to deliver the ultimate in targeted messaging.

The Right Audience, Message, Time and Place

An Example:

First, imagine one branch of a regional bank.

The Right Message: There are many messages that banks want to deliver to their customers. The bank wants people to use automatic deposit services, borrow money, use certificates of deposits, use credit cards to mention a few. AdQue gives you the flexibility to deliver these messages to the right audience, in the right place, and at the right time.

The Right Place: With AdQue, a variety of screens (TV, Plasma, or LCD) are placed at just the right places around the branch to capture the attention of customers in different stages of their visit to the branch. For instance, screens would be placed for the customers who are entering the branch, standing in line, visiting the teller, using the ATM outside, or talking to an officer. Each screen can display messages selected specifically for that spot in the branch. . AdQue is dedicated to ensuring that the right message appears at the right place.

The Right Time: Traffic flow is never constant. The time of day, week, month, and year influence the kinds of services that customers want. For instance, businesses may deposit funds late in the day, workers cash checks late in the week, or people borrow money to pay taxes in April. AdQue is dedicated to ensuring that the right message appears at the right time.

The Right Audience: Some branches service commercial accounts, while other branches attract personal accounts. Because the audiences differ, the messages should differ.

Now, imagine 50 branches of a regional bank. Each branch has a different floor plan, a different traffic patterns, and different service needs. AdQue makes it easy to tailor your messages to each situation so that you capitalize on these differences.

The Right Message

AdQue Is Communication

Advertisements for products and services

Information about schedules and rates

Notices about changes in services or changes in the marketplace

Education on new ways to use services or better ways to plan

Entertainment: News, Weather, Sports, and Music

Special-interest features

Broadcast, Cable or Satelite TV

Training and development for staff

Announcements to employees about new products and services

Community Services:
Customer directed message
Feature about community leaders
Student achievement announcements

The list is endless!

The Right Place

Where the Customer Sees It!

There are 2 types of places.

1) Where are your customers congregating?

For a bank...In Branches.

For retail...In Stores

For Universities and Colleges

For travel services...In Hotels

For businesses...In Offices

For Medical

For Auto Dealerships

2) Where do customers look?

Everywhere!

Why AdQue?

Paper-based merchandising systems are relatively expensive and one-way. With AdQue, clients can change and adapt marketing messages as quickly as business needs change. AdQue optimizes marketing dollars by delivering a more focused, more effective, and more relevant message than paper alone could ever provide.

Increase Revenue by more effectively targeting specific needs when and where the audience is most apt to make a buying decision. This could be at the teller line, waiting at a personal video or drive-up teller system, an ATM, on the Internet, a stand-alone kiosk, or simply walking by.Improve Service Perception. Exit interviews suggest up to a 300% improvement in service perception at locations with place-based marketing systems. Improved service perception directly influences retention.

Extend 24/7 Marketing at storefront or in-store locations. With AdQue, dynamic and engaging marketing messages continue on past office hours. This is particularly useful in the grocery store or extended retail environments, where messaging can continue to reach prospects long after the financial institution is closed.

Expand Employee Awareness by sending a separate collection of messages to monitors located in employee-only areas such as break rooms, lunchrooms, or back office areas. This can be a mix of everything from current marketing promotions so employees know what is being offered, to training and regular communication formerly delivered on paper.

From development to delivery, AdQue offers the ultimate in flexibility.

AdQue delivers virtually any type of image through cable, phone lines, LAN, WAN, or satellite to connected monitors.

Monitors can be stand-alone or grouped together to form zones. Messages and scheduling can vary by zone.

Messaging can be any combination of static images, animated graphics, including Flash and Shockwave, full motion video with or without audio, interspersed with constantly updated news, weather, sports, financial updates, entertainment news, and trivia.

Leverage videoconferencing in the traditional sense, or connect financial specialists to a global audience face to face via the Internet. AdQue specialists can work with your IT department to make this a reality.

The financial institution can maintain complete control of the system, relegate it to AdQue, or allocate responsibility based on available resources. Regardless of your management choice, with AdQue, all updates are web-based, so there is no need for an independent system for administration.

Companies can choose from AdQue extensive library of images, pre-developed campaign features, build their own graphics, or partner with AdQue for custom programming.

The system can function independently, or interface with existing ATM networks, Internet sites, or the financial institution's CIF for CRM and 1-2-1 Marketing applications.

Choreograph company image and message with broadcast feed, such as including a savings or investment message with CNBC, home improvement product information with weather advisories, or a sponsorship message directly with the event on TVs and monitors throughout the site.

AdQue is a revolutionary tool that enables you to reach the right client with the right message at the right time. A departure from traditional mass marketing, AdQue delivers engaging messages directly to targeted consumers where they are most likely to make a buying decision. AdQue puts you in control of precisely targeted messages, remote face-to-face communication:

If you have clients, you need AdQue.

Engage clients at the moment of decision.

Capture attention with Flash.

Provide true 1-2-1 marketing.

Energize your marketing for real results.

Control enterprise-wide share of mind through a unique broadcast interface.

Choreograph your company's image and message by controlling televisions throughout your facility.

Imagine orchestrating sales and marketing messages, company events and updates, human resources, weather advisories, stock quotes, CNN, and much more, down to the individual TV set.

Imagine integrating your company message with broadcast feed, such as including a savings or investment message with CNBC, home improvement product information with weather advisories, or a sponsorship message directly with the event.

Engage clients at the moment of decision. Through virtually any type of monitor, AdQue combines dynamic, moving images with your sales message.

Imagine the ability to change and adapt your message as quickly as your business needs change.

Imagine reaching all of your clients at the same time with the same message. Or, easily and quickly tailoring messages for maximum relevance by client, language, market area or facility.

Capture attention with Flash and take your messages to the next level through high-impact visual experiences.

Imagine your messages brought to life with dazzling 3D and engaging animation.

Experience true 1-2-1 marketing

Leverage your segmentation strategy to market specific products or services directly to individual clients based on their relationship, and/or the transaction they are engaged in real time.

Imagine that a client swipes a card at the ATM. AdQue immediately delivers a sales message, tailored to his or her existing relationship with you.

Energize your marketing for real results! Beyond the ability to offer traditional videoconferencing, AdQue connects you with your clients - face to face - via the Internet.

Imagine your clients connecting with their financial consultants, face to face, from virtually anywhere in the world.

Imagine being able to have financial specialists on-call around the clock, serving virtually any geography - regardless of your location, or the location of your clients or members.

The AdQue system launches the power of dynamic marketing communications from your imagination directly to your audience:

It all begins with your communication strategy. Your messages reach your clients when, where, and how you imagine. You and/or the AdQue team develop the tactical approach by crafting each message, building the schedule, and defining programming or database parameters.

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